ADVANCED CREATION & STYLING

You've spent two months creating. Some of what you made is brilliant. Some of it was learning. This week is about knowing the difference and building something that represents only the former.

A single video of your character moving is month 1. A video that tells a story, integrates with a platform's format, and looks indistinguishable from brand content is month 2. This week is that jump.

Consistency of face is month 1 work. Consistency of aesthetic is month 2 work. They're different things and most people skip the second one, which is why their feeds look like a random collection of images instead of a brand.

Your brain is extremely good at detecting unreality, even when it can't name what's wrong. The things that trigger that feeling are almost always one of these four: lighting that doesn't match the environment, skin texture that's too smooth or too uniform, eyes that are slightly too symmetrical, backgrounds that are too clean or too blurred.